招商银行的一卡通有3个主要的特点,免保证金;免担保人;一卡双币,全球通用。(太方便了)锁定的目标消费群是:月入3000元以上的年轻白领。好吧,让我们想一下,什么是他们必经的媒体?户外广告牌?徐家汇地段昂贵的路牌,描述一幅?没有。电视?你多久没看电视了?很久了,就是看,广告也忘了,干扰度太高了。杂志?哪一本阅读时间最长?相应的广告效果会高。反之,则低。时尚类杂志的广告,记住了吗? China Merchants Bank card has three main features, free margin; no guarantor; one card dual currency, the world’s common. (Too convenient) The target consumer group is locked: monthly income of 3,000 yuan or more young white-collar workers. Well, let’s think about what it is that they must pass through. Outdoor billboards. Expensive street signs in Xujiahui. Describe a picture? TV? How long have you not watched TV? For a long time, is to see, advertising is forgotten, the interference is too high. Magazine? Which one of the longest reading time? The corresponding advertising effect will be high. On the contrary, it is low. Fashion magazine ads, remember?