“好记星”的成功,首要原因在于把握住了消费者的需求和市场的脉动。从使用者的利益出发,来解读复读机市场,电子辞典市场,PDA市场,分析出它们的局限,从而挖掘出自己的核心定位,发展“记忆体”。随后的销售成绩充分证明了这个定位对于目前的市场而言是非常准确的。另一个不容忽视的成功要素是“递进式”的媒介传播策略,从 “Hutchison Star” success, the first reason is to grasp the consumer demand and market fluctuations. Starting from the user’s interests, we should interpret the market of repeat machines, the market of electronic dictionaries and the market of PDA, and analyze their limitations so as to find out their own core positions and develop “memory”. Subsequent sales record fully proved that this positioning is very accurate for the current market. Another element of success that can not be ignored is the “progressive” media communication strategy