风云变幻的市场,并非无迹可寻。根据已知的市场空间和未知的市场空间,市场被划分为两种海洋:即红海和蓝海。红海战略与蓝海战略的概念由欧洲工商管理学院W·钱·金(W.Cha n Kim)和莫博涅(Ma uborgne)提出。新的产业和市场总是不断开发出来,经济全球化和区域贸易壁垒的拆除,让市场竞争日趋激烈,利润空间狭小。垄断市场在消失, Changing market, not without trace. According to the known market space and unknown market space, the market is divided into two kinds of ocean: the Red Sea and the Blue Ocean. The concept of the Red Sea Strategy and Blue Ocean Strategy was proposed by W. Charn Kim and Maubourg. New industries and markets are constantly being developed. Economic globalization and the removal of regional trade barriers have led to increasingly fierce market competition and marginal profit margins. Monopoly market is disappearing,