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服装是与流行共生并存、相辅相成的。在市场中,成功的服装品牌离不开前期对品牌合理企划。而在服装品牌企划当中,对流行信息的了解和需求贯穿产品企划的环节始终。好的品牌不能脱离市场和消费者需求而存在,作为流行时尚的诠释者,优秀的服装设计师,应该具有筛选资讯的能力,善于从讯息万变的流行信息中提取元素,合理安排在服装品牌企划中的每步环节,与服装品牌的文化和消费者需求融合在一起,从而在第一时间有效的占领市场。本文通过分析在服装企划环节中所需要的流行信息的内容及运用,了解流行信息在服装品牌企划中的重要性。
Clothing is symbiotic with the popular coexistence, complement each other. In the market, the successful clothing brand is inseparable from the early rational planning of the brand. In the clothing brand planning which, the understanding of popular information and needs throughout the product planning link. Good brand can not exist without the market and consumer demand, as a fashion interpreter, excellent fashion designer, should have the ability to filter information, be good at extracting information from the ever-changing message, the elements of a reasonable arrangement in the clothing brand Each step in the planning process is integrated with the culture and consumer needs of the apparel brand to effectively capture the market in the first place. This article analyzes the importance of fashion information in apparel brand planning by analyzing the content and application of fashion information needed in the garment planning process.