客户是企业最宝贵的资源,与客户建立最佳关系,实现“客户满意”是企业生存和发展的生命线。在竞争高度激烈的现代买方市场条件下,这一理念已成为企业的共识。随着经济全球化、信息化、网络技术等新经济浪潮的扑面而来,客户在消费活动中的理性化程度越来越高,其直接表现为消费需求越来越趋于个性化、差异化。因此,将市场细分终极化,把每个客户视为一个细分市场,针对每一客户的个性化需求开展“一对一定制营销”(Customing Marketjng),正在逐渐取 The customer is the company’s most valuable resource. Establishing the best relationship with the customer and achieving “customer satisfaction” is the lifeline of the company’s survival and development. Under the highly competitive modern buyer’s market conditions, this idea has become the consensus of the company. With the wave of new economic waves such as economic globalization, informatization, and network technology, customers are becoming more and more rationalized in their consumption activities. Their direct performance is that consumer demand tends to be more personalized and differentiated. . Therefore, the market segmentation is finalized, each customer is regarded as a market segment, and “Customing Marketing” (Customing Marketjng) is developed for each customer’s individual needs.