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21世纪是一个信息化的时代,现代视觉文化不仅仅局限于美术、广告,图像成为了新兴的信息传播媒介,并对人们的生活方式产生了巨大的影响。多元化的网络视觉文化带给人们生活乐趣的同时,不可避免的给中国传统民族文化带了冲击。民族文化如何在视觉文化的浪潮中寻找新的发展道路,是当今一个重要的问题。本文从民族文化在现代视觉传达设计中的必然性和重要性讲述如何更好地将现代视觉文化与民族文化结合,为视觉传达设计中民族文化的发展指明方向。
The 21st century is an era of information. Modern visual culture is not only limited to art, advertisement, image has become a new information media, and has a huge impact on people’s way of life. While diversified online visual culture brings fun to the people, it inevitably brings an impact on the traditional Chinese culture. How national culture seeks new ways of development in the wave of visual culture is an important issue today. This article tells how to combine the modern visual culture with the national culture better from the inevitability and importance of the national culture in the design of modern visual communication and points the direction for the development of national culture in the visual communication design.