IBM第一次任命了一位高级官员,来改善它与各间接销售商之间支离破碎的合作关系。 在IBM从业23年的John Thompson被任命为IBM市场推销部副总经理。在向充满疑虑的用户推销操作系统技术时,Thompson将面临着两项主要的挑战。首先,他必须诱使用户接受Workplace技术,然而,目前基于Workplace的应用系统及应用程序为数甚少。同时,他必须说服间接销售商为其编写各种兼容程序,包括许多曾对OS/2全心投入进行应用开 For the first time, IBM appointed a senior official to improve its fragmented relationship with its indirect vendors. John Thompson, 23, has been named IBM Vice President of Marketing for IBM. Thompson faces two major challenges when it comes to marketing operating system technology to disputing users. First, he has to entice users to accept Workplace technology, however, there are currently very few Workplace-based applications and applications. At the same time, he must persuade indirect vendors to write various compatible programs for it, including many that have been devoted to OS / 2 applications