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在信息充分涌流的互联网时代,理论上研究网络外部性条件下信息消费主体的内生性特征,以提高城乡居民信息消费行为的有效性,促进信息消费的可持续发展有重要的理论意义与现实意义。基于人力资本理论,构建了信息消费的内外在逻辑关系——外界信息刺激主体内在需要,主体提出创新、交换信息的要求并转化为消费者行为;并分析了居民信息消费的内生增长机制,一是居民知识增长机制,二是居民劳动收入增长机制;构建我国居民信息消费的内生增长机制,要结合国情实际。
In the era of Internet with full information flow, it is of great theoretical and practical significance to study the endogeneity of information consumption subject under the condition of network externalities in theory so as to enhance the effectiveness of urban and rural residents’ information consumption behavior and promote the sustainable development of information consumption . Based on the theory of human capital, this paper constructs the internal and external logical relations of information consumption - the internal needs of the external information stimulating subject, the main body proposes the requirements of innovation and exchanging information and transforms it into consumer behavior; and analyzes the endogenous growth mechanism of resident information consumption, First, the growth mechanism of residents knowledge, and second, income growth mechanism of residents; Constructing endogenous growth mechanism of residents’ information consumption in our country, we must combine the actual conditions of our country.