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动漫产业是当代蓬勃发展的朝阳产业。目前全球动漫产业的年产值已达7000亿美元以上。其中美国动漫产业的出口额仅次于计算机产业,达2000多亿美元;日本动漫产业已超过钢铁、汽车成为国民经济支柱产业。它们在动漫产业发展过程中尽管有着不尽相同的发展模式,但其共同点是都着力打造动漫衍生产业,并以此推动了动漫产业的快速良性发展。中国现代动漫产业起步较晚,近年来在国家的政策扶持下,也取得了较快发展。但是我们不能不看到,在整个动漫产业链中,动漫衍生产业发展滞后,制约了动漫产业的快速健康发展。如何创建科学有效的动漫衍生产业的发展模式,成为动漫产业发展中必须解决的重要课题。
Animation industry is the vigorous development of the sunrise industry. At present, the global animation industry has an annual output value of more than 700 billion U.S. dollars. Among them, the export value of the U.S. animation industry is second only to that of the computer industry, reaching over 200 billion U.S. dollars. Japan’s animation industry has surpassed that of steel and automobiles have become the pillar industries of the national economy. Although they all have different development modes in the development of the animation industry, they all have the common ground that they all work hard to create the animation derivative industry and thus promote the rapid and benign development of the animation industry. China’s modern animation industry started relatively late, with the support of the state’s policy in recent years, but also achieved rapid development. However, we can not but see that the development of the animation derivative industry lags behind the entire animation industry chain, which has restricted the rapid and healthy development of the animation industry. How to create a scientific and effective animation derivative industry development model has become an important issue that must be solved in the development of animation industry.