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2013年视频行业加速前进,成为增长最决的网络应用。此时,众多企业已将网络视频营销纳入到了品牌营销规划的战略层面,千万级以上的视频广告主频频出现,越来越多的企业对视频广告已经从审视到实践。据艾瑞数据预测,2014年视频广告收入将达到170亿元,未来4年网络视频市场规模还将保持高速增长。面对备受追捧的网络视频营销,不论是已涉足投放的现有广告主还是持币观望的潜在广告主,如何最大程度的发挥视频广告优势,同时避其不足降低风险,是大家都在思考和关注的。九合互动作为本土企业营销专家,依据丰富的网络视频营销经验总结出一些本土客户易误解、易被忽悠的视频营销概念,同时探讨相对应的“良方”。
The video industry accelerated in 2013 and became the most decisive network application. At this point, many companies have integrated online video marketing into the strategic level of brand marketing planning. More than 10 million video advertisers frequently appear, and more and more enterprises have already seen and implemented video advertisements. According to iResearch data projections, video advertising revenue in 2014 will reach 17 billion yuan, the next 4 years the online video market will maintain rapid growth. Faced with the highly sought after online video marketing, whether it is involved in the existing advertisers or potential advertisers wait and see, how to maximize the advantages of video advertising, while avoiding the deficiencies to reduce the risk, everyone is thinking And concerned. Jiuhe interactive marketing experts as a local business, based on rich network video marketing experience summed up some of the local clients misunderstood, easy to be flicker video marketing concept, and explore the corresponding “recipe ”.