一、全球旅游市场竞争日益加剧新世纪以来,经济全球化显著加深,区域一体化加速推进。相互借重、竞合共存正日益成为全球旅游业的鲜明主题,旅游业正迈入发展加快、竞争加剧的新阶段,呈现出国际化进程提速、跨区域合作增强、市场化程度加深、产业化趋势更加明朗的时代特征,成为推 I. Increasing Competition in the Global Tourism Market Since the beginning of the new century, economic globalization has significantly deepened and regional integration accelerated at an accelerated pace. Mutual Benefit and Coexistence are increasingly becoming the distinctive theme of the global tourism industry. The tourism industry is entering a new phase of accelerating development and intensifying competition. It shows that the process of internationalization is speeding up, inter-regional cooperation is intensified, the degree of marketization deepens, and the trend of industrialization More clear features of the times, become push