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包装设计作为一种新型的信息传播方式,逐渐取代着传统的语言文化,这种新时代的语言文化正深深地影响着人们的阅读习惯和生活质量,相对于传统的语言文化而言,这种视觉文化具有后现代性、图像化等特点。同时包装设计中的视觉文化也影响着人们的消费行为,商品外在的包装设计是否新颖,能否体现商品的品牌文化等因素,能够调动人们对该商品的购买欲望,同时对消费经济的发展产生了很大的影响,同时能够给商品生产者带来很大的利润空间。
As a new way of information dissemination, packaging design gradually takes the place of traditional language culture. Language and culture of this new era is deeply affecting people’s reading habit and quality of life. Compared with the traditional language and culture, Visual culture has the characteristics of post-modernity and image. At the same time, the visual culture in packaging design also affects people’s consumption behavior, whether the external packaging design of the product is novel, whether it reflects the brand culture of the product and other factors, and can mobilize people’s desire for the purchase of the commodity while improving the development of consumer economy Have a great impact, at the same time can bring great profit margins to commodity producers.