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随着非洲经济地发展,非洲显示出了对于家用电器的巨大需求,现在非洲正在成为中国家电企业投资兴业的热土.在非洲投资可以尽快占领非洲巨大的市场同时可以利用对非洲直接投资来规避发达国家设置的贸易壁垒,而且可以使我国家电企业在国际金融危机的背景下多一条出路。近年来我国一些大型家电企业开始了在非洲进行直接投资的探索。海尔,海信是其中最为成功的典范。本文将探讨中国家电企业在非洲投资的原因以及在这股投资热的背后出现的一些问题,并针对这些问题提出建议。
With the economic development of Africa, Africa shows great demand for home appliances, and now Africa is becoming a hot spot for Chinese home appliance enterprises to invest and start business. Investing in Africa can seize the huge market in Africa as soon as possible while using direct investment in Africa to circumvent developed Countries set trade barriers, but also make our home appliances enterprises in the context of the international financial crisis, one more way out. In recent years, some large home appliance enterprises in China started the exploration of direct investment in Africa. Haier, Hisense is one of the most successful model. This article will explore the reasons why Chinese home appliance companies invest in Africa and some of the problems that emerge behind the investment boom and make recommendations on these issues.