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2017年7月1日开始实施的《汽车销售管理办法》,鼓励发展共享型、节约型汽车销售和售后服务网络,加快发展城乡一体的销售和售后服务网络,大力加强新能源汽车销售和售后服务体系。依靠垄断获取利润不可持续,企业归根结底还是要提升核心竞争力,这主要体现在产品质量、售后服务质量、渠道效率、对消费者需求的反应速度等方面。相比单一品牌授权模式下的自建自用,《汽车销售管理办法》更强调社会各方共同建设,自由共享,放手市场,让市场发挥决定性作用,这一规定为实施共享发展、连锁发展,提供了政策依据。未来,集中体现共享性和节约型优势的品牌
July 1, 2017 began to implement the “car sales management approach” to encourage the development of shared, economical car sales and after-sales service network, speed up the development of integrated urban and rural sales and after-sales service network, vigorously strengthen new energy vehicles sales and after-sales service system. Relying on monopoly profit is not sustainable, the company ultimately to enhance the core competitiveness, which is mainly reflected in the product quality, service quality, channel efficiency, the reaction to consumer demand and so on. Compared with the single-brand licensing model for self-use, “car sales management approach” more emphasis on the common building of all sectors of society, free to share, let the market play a decisive role in the market, this provision for the implementation of shared development, chain development, provide The policy basis. The future, focus on the sharing of shared and economical advantages of the brand