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《网络营销》课程是市场营销专业的专业课程之一,当前课程教学存在教学内容更新不及时,教学方法单一等问题。文章从教学实践出发,讨论了《网络营销》课程的教学改革问题,提出了教学内容的四个模块的设计思路,将互联网的发展、企业营销战略决策所面临的新机遇与挑战纳入课堂的学习中,提高教学的效果,增强学生分析问题和解决问题的能力。
The course of “Network Marketing” is one of the specialized courses of marketing major. There are some problems in current course teaching, such as the updating of teaching content is not timely and the teaching method is single. Based on the teaching practice, the article discusses the teaching reform of the course of “Network Marketing”, puts forward the design ideas of the four modules of the teaching content, and brings the new opportunities and challenges in the development of the Internet and corporate marketing strategy decision into the classroom learning In improving the effectiveness of teaching, enhance students ability to analyze and solve problems.