任何一个企业若想成功，不仅要千方百计满足消费者的需求，同时还应妥善处理好与竞争对手的关系，有时后者在某种意义上来说似乎更为重要一些。在动荡多变、竞争激烈的市场环境中，企业不断变换着自己的角色，有时是进攻者，有时是防守者。现在企业决策者往往对进攻战略想得更 If any company wants to succeed, it must not only do everything possible to meet the needs of consumers, but also properly handle the relationship with its competitors. Sometimes the latter seems to be more important in some sense. In a turbulent and highly competitive market environment, companies constantly change their roles, sometimes attackers and sometimes defenders. Now corporate decision makers tend to think more about offensive strategies