任何企业都有可能遭遇产品、人事、财务甚至天灾等带来的危害,尤其是化妆品企业,它与食品、药品、保健品一样,属高危公关行业之一。从英国媒体质疑高露洁产品含致癌物,到美国FDA对九大化妆品品牌提出警告,以及沸沸扬扬的SK-Ⅱ危机事件等等,层出不穷的危机风波给化妆品行业敲响了警钟,众多企业在重新审视危机事件前因后果的同时,正在积极探索化解危机的方法。 Any enterprise may encounter products, personnel, financial and even natural disasters and other hazards, especially cosmetic companies, it and food, medicine, health products, is one of the high-risk public relations industries. From the British media questioned Colgate products containing carcinogens, the FDA to the nine cosmetics brands warned, as well as the uproar of the SK-Ⅱ crisis and so on, an endless stream of crisis turmoil sounded the alarm to the cosmetics industry, many companies are re-examining the crisis The cause and effect of the incident at the same time, are actively exploring ways to defuse the crisis.