论文部分内容阅读
中国互联网产业历经2015年的疯狂之后,迎来漫漫寒冬,凛冬时节使得越来越多的互联网企业更加重视自身品牌塑造。它们通过多种媒介和形态,不断向用户和世界传达自己的独特品牌主张,很多互联网公司都在2016年以各种形态的海报/GIF出现在目标用户的生活半径里,我们从品牌定位与海报形态、主张传达、传播力等维度着眼,精选出以下10个品牌海报。
After the crazy Chinese Internet industry in 2015, ushered in a long winter, winter season makes more and more Internet companies pay more attention to their own brand building. They are constantly communicating their unique brand propositions to users and the world through a variety of media and forms. Many Internet companies are in the spotlight of the target audience with various forms of posters / GIFs in 2016. From brand positioning and posters Form, advocate communication, communication and other dimensions of focus, select the following 10 brand posters.