当代企业在选择市场营销方式时,不外乎直销、经销(代理经销)和传销三种。由于传销在社会上形象不佳,且受到许多法律上的限制,因而目前我们国内各种性质的企业,基本采用直销或经销(代理)两种销售方式。有的则采用直销加经销相结合的方法。一般说来,生产大众消费品的企业,只要企业具有一定实力,在当地就会采用直销。这样做,因为 When contemporary companies choose marketing methods, they are nothing more than direct sales, distribution (agent distribution) and MLM. Due to the poor image of MLM in the society and many legal restrictions, currently all kinds of domestic companies basically use direct sales or distribution (agents). Some use a combination of direct sales and distribution. In general, companies that produce mass consumer goods will use direct sales as long as they have a certain level of strength. This is because