“广告学”是一门颇具开拓性、创造性和发展性的学科,它与社会实际生活的关系极为密切。伴随着科技、经济的迅速发展,以及教学改革的不断深入,传统的广告教学方法已不能适应新时代广告教育的需要,因此在新经济时代下,广告教学应该转变教育理念,以培养适应社会和经济发展的学习型、创新型人才为目标,采用案例教学与创新教育、素质教育相结合的教育方式,以促进广告教学和广告产业的良好发展。 “Advertising” is a pioneering, creative, and development discipline. It has a very close relationship with the actual life of society. With the rapid development of science and technology and economy, as well as the continuous deepening of teaching reforms, traditional advertising teaching methods can no longer meet the needs of advertising education in the new era. Therefore, under the new economic era, advertising teaching should transform educational concepts to foster social adaptation. The goal of learning and innovative talents for economic development is to adopt case education, innovative education, and quality education to promote the development of advertising teaching and advertising.