有了年产300万台能力的空调生产线,格兰仕似乎更有决心要将其“微波炉模式”——低价挤垮对手、外销大于内销——客隆到空调上来。格兰仕空调进入市场仅1年时间,其进入市场的策略定为规模效应:规模优势→成本优势→价格优势→市场优势→销量优 With an air-conditioning production line capable of producing 3 million units per year, Galanz seems to be more determined to squeeze its “microwave model” — to squeeze its opponents at low prices, and to export more than domestic sales — to reach air conditioners. Galanz air-conditioning entered the market for only one year, and its strategy for entering the market was scale effect: scale advantage → cost advantage → price advantage → market advantage → sales volume