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随着我国经济的高速发展,品牌建设这一重要概念也随之受到了广泛的关注。对于企业来讲,它不仅仅代表着企业的形象,更是企业未来规划的重要基础。因此该文将首先以我国品牌建设的现状为出发点切入,指出现有的企业品牌建设中存在的问题。然后对于企业经营管理中品牌建设的必要性和作用进行简单的介绍。最后通过四个方面,品牌意识、品牌定位、品牌维护和品牌文化来提出对于企业在经营管理中应用品牌建设的建议。
With the rapid economic development in our country, the important concept of brand building has been followed by widespread concern. For businesses, it not only represents the corporate image, but also an important basis for the future planning of enterprises. Therefore, the article will start with the status quo of brand building in our country and point out the problems existing in the existing corporate branding. Then for the business management brand building needs and role of a brief introduction. Finally, through four aspects, brand awareness, brand positioning, brand maintenance and brand culture to put forward suggestions for enterprises in the operation and management of brand building.