针对中国高等教育市场的发展现状,开放大学体系应该根据自身状况以及所处行业现状,综合分析将立体化宣传运用于招生宣传的价值,从而做出符合现实情况的宣传策略。本文初步探析了立体化宣传对于开放大学体系招生宣传的价值、意义及实际运用。 In response to the current development of the Chinese higher education market, the Open University system should, based on its own conditions and the status quo of industries in which it operates, make a comprehensive analysis of the value of applying stereoscopic publicity to enrollment and publicity so as to make a publicity strategy in line with the actual situation. This article initially explores the value, significance and practical application of the three-dimensional propaganda for the enrollment and publicity of the open university system.