广告在生活中十分常见,尤其是药品广告,更是与每个人息息相关。但是,在利益的驱动下,很多广告为了取得更大的经济利益,不惜牺牲自己的诚信,用违法的广告来吸引消费者.怎样管理药品广告这个广阔而复杂的市场,成为一个十分重要的问题。本文将从药品违法广告的定义分析着手,结合案例,探讨药品违法广告的形成原因及管理方法。 Advertising is very common in life, especially drug ads, but also with everyone is closely related. However, driven by the interests of many advertisers, in order to achieve greater economic benefits, they sacrificed their good faith and used illegal advertisements to attract consumers. How to manage the vast and complex market of pharmaceutical advertising has become a very important issue . This article will start from the definition of drug illegal advertising, combined with the case to explore the causes of illegal drug advertising and management methods.