民间美术是中国传统文化的重要组成部分,具有自己独特的、自成体系的造型法则和赋色技巧,对现代艺术设计具有现实的指导意义。对民间美术中传统哲学审美思想、造型观念和色彩的借鉴,是现代包装设计凸显民族文化精神、深化设计语言的重要途径和手段。 Folk art is an important part of Chinese traditional culture, with its own unique and self-contained modeling rules and color-changing techniques, which have realistic guiding significance for the design of modern art. It is an important approach and means for modern packaging design to highlight the spirit of national culture and deepen the design language by referring to the aesthetic ideas, modeling concepts and colors of traditional philosophy in folk art.