新媒体的概念主要是相较于传统媒体(如报纸、电视、广播等)而言的,是基于无线通信技术与网络技术之上的一种全新媒体,如网络报纸、网络视频、网络通话等,实现了信息的多元化传播,创造了一种与众不同的信息传播环境。新媒体的出现,得到了迅猛发展,渗入到了我们生活的方方面面,改变了长期以来所形成的传统生产、生活方式,对推进全球化进程以及促进经济发展, The concept of new media is mainly based on the new media of wireless communication technology and network technology compared with traditional media (such as newspapers, television, radio, etc.), such as internet newspapers, web videos, Internet calls, etc. , To achieve the diversification of information dissemination, creating a distinctive information dissemination environment. The emergence of new media has witnessed rapid development and infiltration into all aspects of our lives. It has changed the traditional forms of production and life style formed over a long period of time, has played an important role in promoting the process of globalization and promoting economic development,