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在汽车营销界,开始出现“CROSS OVER”的概念,比如长安铃木推出的天语SX4、南京汽车推出的MG3SW以及上海大众推出的CROSSPOLO等等。在这里,“CROSS OVER”表达的中文含义大致是“跨越界限、混合、多功能”的意思,由此表现汽车在道路通过性、运动性和舒适度上的跨界风格,以满足都市中人们对生活品质和生活品味多方面的追求。众所周知,汽车业界的营销概念一向先进和超前,那么,在地板专卖店的展示中,又何以谈得上CROSS OVER风格呢?
In the automotive marketing industry, the concept of “CROSS OVER” began to appear, such as the Tianyu SX4 launched by Changan Suzuki, MG3SW by Nanjing Auto, and CROSSPOLO by Shanghai Volkswagen. Here, the Chinese meaning of “CROSS OVER” is roughly the meaning of “crossing boundaries, blending, and multi-functionality,” thereby representing the cross-border style of cars in terms of road transitability, sportiness, and comfort. Meet the people’s pursuit of quality of life and lifestyle in many aspects. As we all know, the marketing concept of the automotive industry has always been advanced and advanced. Then, in the display of floor stores, why can we talk about the CROSS OVER style?