图书出版之后,编辑对它的关注度往往随着时间的推移渐行渐远,甚至将它淡忘。近些年来,再版图书价值的挖掘与延伸越来越受到重视,尤其是当图书市场的激烈竞争进入品牌竞争的时候,应当把再版图书作为品牌战略管理的重要组成部分,对其进行品牌的维护与再创,使再版图书的“存活价值 After the book is published, the editors’ attention to it tends to drift away from time to time and even forget it. In recent years, more and more attention has been paid to the excavation and extension of the value of republication books. Especially when the fierce competition in the book market enters the brand competition, it should be regarded as an important part of brand strategy management, And create again, make reprint the book "Survival value