20世纪90年代至今是我国高校广告教育超常规发展的时期。市场经济大潮推动了中国的广告产业大发展,也极大地推动了中国高校的广告专业与广告教育。由于与市场经济的天然联系,广告专业由一名新生儿迅速成长为高等教育体系中的宠儿,被公认为近年来我国高校中发展最迅猛的专业之一。据统计,1983年6月厦门大学建立了中国大 Since 1990s, the advertisement education of colleges and universities in our country has been developed unconventionally. The tide of market economy has promoted the great development of China’s advertising industry and greatly promoted the advertising professional and advertising education of Chinese universities. Due to its natural connection with the market economy, the advertising profession has rapidly grown from a newborn to a darling of the higher education system. It has been recognized as one of the most rapidly developing professions in colleges and universities in our country in recent years. According to statistics, in June 1983, Xiamen University established China University