论文部分内容阅读
如果说品牌是企业的形象,那么品牌中的个性就是这个企业的灵魂所在,家用纺织品作为近几年发展较为迅猛的行业,品牌个性的提出也尤为重要,它主要涉及两个方面,一为消费群体的明确,它是品牌的个性的目标群体,它的个性就是为其展现的;二为设计思维的拓展,它是品牌个性的表现手段最终展现在消费群体面前并影响其消费行为,本文正是从这两方入手,对家用纺织品的品牌个性的建立基础进行分析,进而使家用纺织品在其品牌个性的塑造中做到有的放矢。
If the brand is the image of the enterprise, then the personality of the brand is the soul of the enterprise. As a rapidly growing industry in recent years, the development of the brand personality is also very important. It mainly involves two aspects: one is consumption The group is clear, it is the target group of brand personality, its personality is to show it; Second, the development of design thinking, it is the brand personality means of expression eventually demonstrated in front of consumer groups and affect their consumer behavior, this article is Is to start from these two sides, to analyze the foundations of the brand personality of home textiles, so that home textiles can be targeted in the shaping of their brand personality.