论文部分内容阅读
随着国家级、省级媒体对地市报业市场的大举进入,网络媒体信息的24小时滚动刷新,地市级晚报面临着越来越严峻的挑战,新闻源、信息量、发行网络、广告客户等都面临极大的冲击,生存和发展空间受到很大挤压。有压力并不意味着没有机会,根据《湘潭晚报》近年来一些做法和体会,我们以为,只要充分发挥贴近本地读者的优势,打好地域牌,以“近”制动,地市晚报仍有独特发展空间。
With the large-scale entry of the media at the state and provincial levels into the newspaper market of the city and the 24-hour rolling refresh of online media information, the prefectural-level Evening News is facing more and more severe challenges. The sources of news, information, distribution networks and advertisements Customers are facing a great impact, survival and development of a great squeeze. The pressure does not mean that there is no chance. According to some of the practices and experiences of the “Xiangtan Evening News” in recent years, we think that as long as we give full play to the advantages of being close to local readers, There is still a unique space for development.