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此项调查重点研究如何利用运营资源开发新的服务项目,构建一个系统性的架构,以了解运营资源与新服务开发项目的驱动力之间的互动关系。具体而言,研究的重点是文化、战略导向对新服务项目开发绩效
This survey focuses on how to use operational resources to develop new service projects and build a systematic framework to understand the interaction between operational resources and the driving forces of new service development projects. Specifically, the focus of the study is on cultural and strategic orientation to the performance of new service projects.