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200多年前英国经济学家亚当·史密斯曾提出“自由放任”的经济发展观点。他认为“不干涉主义”就如一只“无形巨手”促使企业在为社会服务中求得自身发展。 本文作者认为,如今由于信息技术革命,新型企业雨后春笋般地涌现,政府职能减弱等因素驱使“无形巨手”演变成“无形拳头”——即无情的竞争。这只拳头正在重重地锤击或无情地摧毁竞争不力者的过程中创造未来新市场(the newmarketplace of the future)。作者随后指出:欲在市场上求得生存与发展的企业除了应提高产品质量,改进服务态度,用笼络等手段与顾客建立良好关系外,还应设法建立不让顾客流失的屏障(barriers to exit)以及控制顾客的先行权。
More than 200 years ago, the British economist Adam Smith put forward the viewpoint of “freedom” of economic development. He believes that “non-interventionism” is like an “invisible giant” to urge companies to seek their own social development. The author of this essay believes that due to the information technology revolution, new types of companies are springing up, weakened government functions, and other factors have driven “invisible giants” into “invisible fists” -- ruthless competition. This fist is hammering or mercilessly destroying the incompetent market to create the new marketplace of the future. The author then pointed out: In addition to improving product quality, improving service attitude, and establishing good relationships with customers by using cages and other means, enterprises seeking to survive and develop in the market should also seek to establish a barrier that does not allow customers to lose. ) and control the customer’s right of way.