@柳传志:互联网尤其是移动互联网开放、互动的特性,以及大数据、云计算等技术手段的应用,使得大量的中小企业和注重个性化需求的个别消费群体,成为了商业中的主要顾客。而在此前,除了大客户、大众市场受到重视外,企业虽然也强调“个性化”“客户力量”和“小利润大市场”等理念,但是,由于数据采集、精准定位、柔性生产以及点对点营销等技术手段的缺乏,企业很难满足这些小众市场的需求。 @ Liu Chuanzhi: The Internet, especially the open and interactive nature of the mobile Internet, as well as the application of technologies such as big data and cloud computing, have made a large number of small and medium-sized enterprises and individual consumer groups that are individualized and have become the main customers in business. Prior to this, in addition to large customers, the mass market has been valued, although the company also emphasized “personal ” “customer power ” and “small profits big market ” and other concepts, however, due to data acquisition, precision positioning , Flexible production and point-to-point marketing and other technical means lacking, it is difficult for enterprises to meet the needs of these niche markets.