论文部分内容阅读
近年来,随着社会经济的快速发展,不但促进了科学技术的进步,尤其是移动互联网技术的创新与变革。新一代年轻大学生群体,站在新兴科技接受和体验的前沿,不仅将新媒体科技运用到日常学习和工作中,甚至使高校的整个媒体环境和品牌传播方式也与时俱进的产生了重大改变。其中,以手机、微博、微信为代表的新型媒体逐渐取代了传统媒体在学校宣传中的地位。把握高校媒介宣传新特点在我国,高校的传统宣传媒介主
In recent years, with the rapid social and economic development, not only has promoted the progress of science and technology, especially the innovation and transformation of mobile internet technology. A new generation of young university student groups, standing at the forefront of emerging technology acceptance and experience, not only applies new media technologies to their daily study and work, but also makes a significant change in the entire media environment and brand communication mode in universities. . Among them, the new media represented by mobile phones, Weibo and WeChat gradually replaced the traditional media in the promotion of schools. Grasping the New Features of Media Propaganda in Colleges and Universities In our country, the traditional advocacy media of colleges and universities