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核心提示:2005年,中国媒体发生变局,报业市场陷入困境,传统报纸的强势地位受到前所未有的威胁。在这一年中,《大河报》坚持采编、广告、发行三位一体的经营模式,以应对变局为主要工作目标,提出了强化“三个长字”战略思想,即善于让长处更长,尽量把短处补长,着力抓新的增长。由于坚持在创新中求突破,《大河报》在这场变局中,逆势而上,稳步发展,成功地走出了媒体变局的拐点。
Core Tip: In 2005, the Chinese media changed its situation, the newspaper market was in a dilemma, and the strong position of traditional newspapers was hitherto unknown threat. During the year, Dahe Press insisted on the trinity mode of operation of editing, advertisement and distribution. In order to cope with the changes, the newspaper put forward the strategy of strengthening the “three long characters” Make up shortcomings, focus on new growth. As a result of its insistence on making breakthroughs in innovation, Dahe Press successfully turned against the trend and developed steadily in this circumstance and successfully stepped out of the inflection point of media changes.