现有需求驱动创新理论尽管讨论了发达国家情境下消费者偏好、市场差异、市场缝隙、需求规模和增长以及需求多样性对企业技术创新的影响,然而,对后发国家管理情境下本土需求与企业技术创新能力成长的关系缺乏深入探讨。本文从国内外市场需求差异性与本土需求空间成长性两个维度描述本土需求,并通过小容量洗衣机和大吸力吸油烟机两个白色家电行业的案例研究发现:本土需求对技术创新能力的正向影响具有时效性。国内外市场需求差异性小、本土空间成长性弱且被主流市场拒绝的本土需求对技术创新具有短期效应,国内外市场需求差异性大、本土空间成长性强且被主流市场采纳的本土需求对技术创新具有长期效应。本文的研究打破了需求单一因素的格局,扩展了传统基于某一时点得到的本土需求促进技术创新的研究,采用需求差异性与需求成长性的交互作用,构建起本土需求特征分析的四象限框架,对后发企业正确判断本土需求的价值具有理论指导和实践启示意义。 Existing demand-driven innovation theory Although discussed in the context of developed countries, consumer preferences, market differences, market gaps, the scale and growth of demand and the diversity of the demand for technological innovation in enterprises, however, The relationship between the growth of technological innovation ability of enterprises lacks deep discussion. This paper describes the domestic demand from the two dimensions of the domestic and international market demand and the growth of the domestic demand space. Through the case studies of two white goods industries with small capacity washers and big suction range hoods, it is found that the positive effect of domestic demand on the capacity of technological innovation To the timeliness of the impact. Domestic Demand Differences in Domestic Market, Domestic Market with Weak Growth in Home Space and Rejection by Mainstream Market Short-term Effect on Technological Innovation, Differences in Domestic and Foreign Market Demand, Local Demand for Growth in Local Market and Adoption by Mainstream Markets Technological innovation has long-term effects. This study breaks the pattern of single factor of demand, expands the traditional research on promoting technological innovation based on the local demand obtained at a certain point, and uses the interaction between demand difference and demand growth to build a four-quadrant framework for local demand characteristics analysis , Which has the theoretical guidance and practical enlightenment for the late-issuing enterprises to correctly judge the value of local demand.