现阶段我国媒体的房地产报道有着乱用专业主义、公信力不足、软文泛滥、缺乏民生视角、话语权被控制等问题。这些问题的存在已经影响到媒体履行社会公器的职责。本文针对房地产报道中存在的问题以及其产生原因进行探讨。 At this stage, there are many problems in real estate coverage of China’s media, such as the indiscriminate use of professionalism, the lack of credibility, the proliferation of soft articles, the lack of people’s livelihood and the control over the right to speak. The existence of these problems has affected the media’s role in fulfilling social responsibilities. This article aims at the problems existing in the real estate report and its causes.