过去几年来,无论是国际还是国内,传统媒体被迫关门已不再新鲜。究其原因,当然可以说多种多样,但如果不承认受众向新媒体迁移这一大势的影响,则无异于鸵鸟行为。因此,传统媒体当前的核心战略,理应是顺应媒介革命性变化的大势,逐步向新媒体转型,向互联网媒体过渡。“向新媒体转型是找死,不转型是等死”这句话,一定程度反映了传统媒体 In the past few years, it is no longer new for traditional media to be closed in the door, whether international or domestic. The reason, of course, can be diverse, but if you do not recognize the impact of the general trend of the audience to move to new media, it is tantamount to ostrich. Therefore, the current core strategy of traditional media should be to follow the general trend of the revolutionary changes in the media, to gradually transform itself into new media and to make transition to the Internet media. “The transition to new media is to find death, no transformation is to die ” This sentence, to some extent, reflects the traditional media