一、产品策略创新在传统 4Ｐ′ｓ的营销组合中 ,产品策略是很重要的一部分。在互联网营销中信息因素所占的比重越来越多。传统的产品策略开始发生倾斜逐渐发展为满足消费者需求的营销策略。1.产品从“物质”到理念的变化。作为一种新型媒体 ,因特网可以在全球范围内进行市场调 First, product strategy innovation In the traditional 4P’s marketing mix, product strategy is a very important part. The proportion of information factors in internet marketing is more and more. The traditional product strategy began to tilt gradually developed to meet the needs of consumers marketing strategy. 1. Products from the “material” to the concept of change. As a new medium, the Internet can be market-adjusted worldwide