针对制造业品牌发展所面临的诸多挑战,中国必须构建企业主体、市场主导、政府引导、社会参与的“多元共治”格局,通过宏观治理与微观努力的双重作用,实现“中国产品”向“中国品牌”的转变。政府的政策导向重点应放在建立市场规则,维持市场秩序,维护市场公平,释放市场活力,充分发挥市场在资源配置领域的作用,利用税收、人力资本投入等间接手段弥补市场的不足。同时,在定策施策之 In response to the many challenges facing the manufacturing brand development, China must establish a pattern of “pluralism and common rule” of enterprise main body, market leadership, government guidance and social participation and realize the goal of “Chinese products ”To “ China brand ”change. The government’s policy orientation should focus on establishing market rules, maintaining market order, safeguarding market equity, releasing market vitality, giving full play to the role of the market in the allocation of resources, and using the indirect means of taxation and human capital input to make up for the deficiencies in the market. At the same time, policy and policy