以互联网技术为依托的互联网营销价值循环过程实现了企业与消费者的互动和价值的高效交换,此过程需要不断地通过创新才得以驱动,而突变式思维就成为实现该创新驱动过程的关键,并以此持续进行互联网营销的创新,既关注消费者的价值需求,又重视营销模式的创新。 Internet-based Internet marketing cycle of value of the business to achieve business and consumer interaction and exchange of value, the process needs to continue to be driven by innovation, and the mutant thinking has become the key to the process of innovation-driven, And continue to carry on the Internet marketing innovation, not only concerned about the consumer’s value needs, but also emphasis on marketing innovation.