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2013年,乐视网将充分发挥全产业链优势,在巩固影视核心资源基础上,从多个领域开展频道品牌精细化运作,体育内容和基于体育内容的营销将成为以奇制胜的关键。奥运点燃体育营销商机今年以来,乐视网通过欧洲杯专题、奥运频道的试水,逐步清晰了体育内容的发展战略,在奥运频道基础上,搭建起完善的体育频道,正式进军体育领域。今年奥运会期间,乐视网即联手贝因美共同打
In 2013, LeTV will give full play to the advantages of the whole industry chain. Based on the consolidation of the core resources of the film and television industry, LeTV will carry out the refined operation of channel brands in various fields. Sports content and marketing based on sports content will become the key to victory. Olympic Games ignites sports marketing opportunities This year, LeTV network through the European Cup theme, Olympic Channel test water, and gradually clear the development of sports content strategy, based on the Olympic channel, build a sound sports channel, the official into the field of sports. During the Olympic Games this year, LeTV Network jointly played jointly by Beaumont