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市场营销观念是一定社会经济发展的产物。知识经济的到来 ,及其将对人类生产生活方式产生的极为深远的影响 ,必将引起企业营销观念发生重大变革
Marketing concept is the product of a certain social and economic development. The advent of the knowledge-based economy and its far-reaching impact on human production and lifestyles will inevitably lead to major changes in corporate marketing concepts