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文化品牌的打造对于文化产业的发展乃至地方经济的繁荣具有重要的意义。在文化特色的区隔下,文化品牌能够使得这一地区相较于其他地区的同类商品或者服务具有更大盈利的可能性。因此,打造文化品牌对于地方经济特别是旅游业和产品加工业具有重要的作用。本文将对德宏州民族文化品牌的特质及构建过程存在的问题进行分析,并在此基础上提出相应的对策。
Cultural brand building for the development of cultural industries and local economic prosperity is of great significance. Culturally differentiated cultural identities can make this area more profitable than similar goods or services in other regions. Therefore, building a cultural brand plays an important role in the local economy, especially in the tourism and product processing industries. This article will analyze the characteristics of Dehong culture brand and the problems in the process of construction, and on this basis, put forward corresponding countermeasures.