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这个夏季,鞋类企业注定要在O2O的喊杀声中度过,到处都在蠢蠢欲动,到处都是红了的眼睛。腾讯和阿里巴巴土豪式的布局已经说明了一切,这就是未来,谁都无法逃脱。自从3月份阿里宣布与奥康国际进行O2O合作之时,也标志着传统鞋类企业开始彻底沦陷,O2O大战在所难免。现在的O2O就像当年的团购一样,众所皆知。说起来也很简单,就是把线上的用户带到线下去消费和享受服务。可是O2O最关键的三点:线上业务渠道,移动支付和消费数据的采样和反馈,都不是传统鞋类企业的强项,借助
This summer, footwear companies are destined to spend O2O crying, everywhere around the corner, red eyes everywhere. Tencent and Alibaba territorial layout has shown everything, this is the future, no one can escape. Since the announcement by Ali in March of O2O International O2O cooperation, it also marks the beginning of a complete fall of traditional footwear enterprises, and the O2O war is inevitable. O2O is now the same as when the group buy, as we all know. Speaking is also very simple, that is, the online users to go offline and enjoy the service. However, O2O is the most critical three: online business channels, mobile payment and consumer data sampling and feedback, are not the strengths of traditional footwear companies, with the help of