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前一段时间,从《羊城晚报》上《不做总统,就做广告人》的广告了解到康惠公司以18万元头奖征集广告语的全过程。从整体效果上,康惠公司是成功的——这次征集活动造成的新闻轰动波及全国,带动了企业知名度的迅速提高,一时间客似云来。但从广告语的征集情况上说,康惠公司是不成功的,从50万条广告语中挑选出来的40条广告语,竟无一条拿得岀手,象这样平淡、空洞的的广告语都能入围,真让人感到有点莫名惊诧。这次广告语评选的失败,除了全民对于广告的认识
Some time ago, from the “Yangcheng Evening News” on “do not do the president, advertisers,” the ads to understand Kang Hui company 180,000 yuan for the first prize solicitation advertising the whole process. In terms of the overall effect, Kang Hui was successful - the news caused by the solicitation splashed across the country, boosting the rapid increase in corporate reputation and making it possible for a long time to come. However, in terms of the collection of slogans, Kang Hui Company is unsuccessful. There are actually 40 slogans selected from the 500,000 slogans, but none of them is overwhelming. As such plain and empty slogan Can be short-listed, people feel a little inexplicable surprise. The failure of the slogan selection, in addition to the public awareness of advertising