运用社会性别学分析方法剖析影响大学女生阳光体育运动长效推广的主要因素。结果表明:传统主流文化对身体锻炼的忽视和对性别狭隘认知的遗留痕迹、正被父权制下社会所异化的大众媒体和大学女生体育需求的无法满足,遏制了阳光体育运动的长效推广效果。提议采取引导女生树立正确健康理念、加强其体育自主实践能力培养和统筹体育课内外一体化管理模式等措施,强化阳光体育运动长效推广作用,并为推动大学女生体育教育改革提供参考。 Applying the method of gender analysis to analyze the main factors affecting the long-term promotion of sunshine sports activities for college girls. The results show that the neglect of physical exercise and the traces left by the narrow cognition of the traditional mainstream culture are being met by the dissatisfied society in the patriarchal society and the unmet demand of the sports demand of the university girls, thus curbing the long-term promotion effect of the sunshine sports . It is proposed to take measures such as guiding girls to establish a correct health concept, strengthening their self-practice ability in physical education, and coordinating the integration of internal and external management of PE classes. It will also reinforce the long-term promotion of sunshine sports and provide reference for the reform of college girls’ PE.