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在 CI 的传播中,其中一项相当重要的策略便是“定位”,尤其在形象的传播中,恰如其分的使用这种“定位”技艺,不但能突出企业形象、企业产品的鲜明个性(同类企业、产品所没有的优异之处,而这也是公众所接受的),而且能为提升企业品牌价值、拓展企业的销售市场铺垫成功的道路。美国第一品牌的“万宝路”香烟,品牌价值近300亿元,就是成功的运用了“定位”策略,从而赢得形象的建
In the dissemination of CI, one of the most important strategies is “positioning”. Especially in the dissemination of images, the proper use of this “positioning” skill not only highlights the corporate image and distinctive personality of the enterprise's products , The product does not have the merits, and this is also accepted by the public), but also to enhance the brand value of enterprises and expand their business sales market paving the way for success. America's first brand of “Marlboro” cigarettes, the brand value of nearly 30 billion yuan, is the successful use of the “positioning” strategy to win the image of the building