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绥化市民营企业经历了将近10年的发展,取得了飞跃式的进步,形成了一大批知名度和认知度较高的品牌.随着市场经济的发展,市场环境的变化对旧有的营销模式提出了极大的挑战,环境的剧变要求企业在营销活动中能够不断地引入新思维、新理念、新举措,以适应市场的发展.文章分析了绥化市民营企业传统营销模式存在的弊病,并对绥化市民营企业的营销创新提出了几点建议。
Suihua private enterprises experienced nearly 10 years of development, has made leaps and bounds, forming a large number of visibility and awareness of the brand with the development of the market economy, changes in the market environment for the old marketing model Put forward a great challenge, the drastic changes in the environment require enterprises in the marketing activities can continue to introduce new ideas, new ideas and new measures to adapt to market development.This article analyzes the shortcomings of the traditional marketing model of private enterprises in Suihua City, and Suggestions on the marketing innovation of private enterprises in Suihua city put forward some suggestions.